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Rows between artists, managers and their record labels often become the stuff of music legend, but does blockchain technology mean that musicians could soon just deal directly with their fans - and keep far more profit for themselves? Gramatik - real name Denis Jasarevic - is a Slovenian electronic music producer and DJ with a worldwide fan base. He's become the first music artist to "tokenise" himself using the Ethereum application, Tokit. It allows users to embed their intellectual property rights, revenue and royalties into a programmable digital token. Fans and investors who "buy" the token using the Ether cryptocurrency can then - potentially - share in the revenue from an artist's work. I was always annoyed about the intermediaries in the industry who extract monetary value from artists. It means creatives have to be business savvy and a lot of them aren't. According to Mr Lubin, artists bypassing labels to have a direct financial relationship with fans via blockchain is the future. He explains how it works. We attach usage policies to that content and then users can buy a licence in real time.
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